Strategic advice · Creative · AI

Creative strategy that makes sparks fly.

Twenty years of digital creative, brand and performance have taught me that the difference is made up front. I help you decide what to make, for whom and why, and I produce it too. I bring that experience to organisations that want to make better choices in strategy, creative and AI.

Book an introduction → Explore my expertise →
20+
years of digital creative & strategy
3-in-1
strategy, creative & technology
Groningen
founded & based

Previously worked for

  • KLM
  • Essent
  • Greetz
  • Allianz
  • Pathé
  • Interpolis
  • Thuisbezorgd
  • Achmea
  • DPG Media

/  Expertise

Where I help organisations
move forward.

Not an agency with a fixed formula, but one senior partner who connects strategy, creative and technology.

Creative strategy

From brand proposition to campaign idea. Clear choices that give direction to creative, content and media.

Creative leadership

On board with your team or agency as creative director or strategic sparring partner. Interim or ongoing.

Creative & production

From concept to delivery: display and rich media campaigns, animation and HTML5. On brand and ready for every channel.

AI in the creative process

Smart workflows that speed up production, without compromising on brand, taste or quality.

/  Approach

From first spark
to steady course.

Short lines, fast iterations and always a clear next step. That is how we keep it concrete.

  1. Discover

    Getting clear on where you stand: brand, audience, data and the question behind the question.

  2. Define

    A strategy and creative concept that make real choices, with a plan your team can execute.

  3. Accelerate

    Execution, guidance and smart (AI) workflows that help the results grow.

/  About

A creative at heart, a strategist by trade.

I'm Arnoud Kingma. After years as an interactive designer and developer for agencies and brands such as KLM, Essent and Greetz, I now work as Creative Strategy Director at the intersection of brand, creative and technology.

Through Digital Spark Interactive, I help organisations with strategic advice, creative direction and the use of AI in their creative process. Always hands-on, always focused on results.

  • Strategy
  • Concept
  • Production
  • Performance
  • AI workflows

/  What clients say

Words from people
I've worked with.

As an expert in his field, Arnoud not only delivers timely, high-quality designs, he also adds real value as a strategic sparring partner on creative campaigns.
Roel OvergoorOnline marketer · Greetz
Arnoud grasps your brand very quickly. It's wonderful to receive banners that capture the brand perfectly in just a few words and images! And it works, the results are good.
Miquette VossenSr. communications advisor · Interpolis
I worked with Arnoud on several projects for KLM. I know him as a hard-working and very reliable person who always delivers on time.
Paul SluisSr. brand manager B2C & social · KLM

Contact

Let's get
something going.

A challenge, an idea or the need for a sharp outside perspective? Book a no-obligation introduction.

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Or email directly: info@digitalspark.nl